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Ubisoft Rebrands Creative House for Games

From GameSpot ยท October 1, 2026
Ubisoft Rebrands Creative House for Games

Ubisoft has announced a rebranding of one of its divisions, now called Massive Entertainment. This change comes after several studios were combined into what they call 'Creative Houses.' Massive Entertainment will continue to work on popular games, including those from the Tom Clancy series. This rebranding aims to clarify the studio's role within the company.

Based on reporting from GameSpot. Read the original story โ†’